Artificial intelligence (Ai) is increasingly being used in our daily lives whether we are conscious of it or not. Identifying people from photos (Facebook), calculating the best travel route to take in real-time (Google Maps or Waze), receiving personalised recommendations (Netflix and online shopping websites) are all applications of Ai that we consume regularly.

The ‘Trust in Artificial Intelligence: Australian Insights 2020’ report from KPMG indicates that only 51% of Australians have heard about Ai in the past year, and 61% report a low understanding of Ai, including how and when it is used in everyday applications. Interestingly, 78% of Australians use social media yet 59% are unaware that social media apps use Ai.

In the workplace, Ai is becoming more common and overall Australians feel comfortable with some of its uses.

In the real estate industry, Ai is already present in many agencies. These agencies have learned to take advantage of the technology to support their agents and improve their customer experience. With RiTA, they actually supercharge their CRM and create real value around their data.

RiTA is an Ai robot that is just like another member of your team, except she never gets sick and works 24/7. She analyses and enhances your data with Pricefinder, Domain and realestate.com.au, finds the best people in your database to talk to with personalised discussion topics and prospects on your behalf through automated, two-way SMS conversations.

Will a robot replace me at work? 

Now you might think she is doing your job and therefore possibly going to replace you. That is NOT the case. The real estate industry is a human-based business, it is all about the relationships you create and maintain with your community. RiTA, a robot, will never be able to do that. What she does is support you in the jobs that you don’t have capacity to do.

  • Do you want to spend your time cold calling your database, hoping for a positive response whilst scratching your head to find a relevant topic to discuss? NO.
  • Do you want to make 100 phone calls instead of 10 high quality calls to people who have shown an interest in your expertise? NO.
  • Do you have enough capacity to constantly prospect while servicing your current clients? NO.

So we ask you, do you think it is worth employing a robot to do the things you don’t have time to do that are necessary to grow your sales pipeline?

If your answer is yes, let’s have a chat on how RiTA can help you and your business.

You can also join us online on Wednesday 23 September 2021 at 12.30PM AEST as we hear from Lindsey Burne, Director at LJ Hooker Dickson, on the topic of trusting an Ai robot to boost your prospecting and client engagement. You can look forward to amazing customer stories. Register for this webinar here.