WHAT IS RITA?
Rita, our Digital Employee for the real estate industry, is an AI-powered automation platform that analyses your various data assets and applies a variety of AI techniques to create and manage opportunities for sellers, buyers, landlords and tenants. Rita can also automate simple tasks and help improve the quality of your data.
WHAT DOES RITA DO?
Rita helps create and manage opportunities for Sellers, Buyers, Landlords and Tenants.
She does that by consolidating and analysing a variety of data sources, including your agency’s CRM, market and property information. She then applies AI (Artificial Intelligence) techniques to generate what we call ‘Opportunities’.
WHAT IS AN “OPPORTUNITY”?
An Opportunity is generally a recommendation of a person in your data that Rita thinks you should talk to, and what to say.
For example, if Rita identifies a property owner that you haven’t connected with in a while, she’ll generate an opportunity in your ‘Seller Funnel’ (see below). Or, if she sees a property that has recently been listed for sale, and you have the details of a neighbour, she will recommend that you get in touch with them.
Rita has many AI “Strategies” that can be activated and configured for your business. They are generally advanced prospecting techniques that are significantly optimised by utilising AI technologies.
DO I HAVE TO DO EVERY OPPORTUNITY THAT RITA GIVES ME?
No. Of course not. Remember, they are merely recommendations based on data. You are still the one in the driver’s seat. If you don’t think it’s the right time, or reason to call a contact, no problem. Just close the opportunity and get on with your day.
If you don’t do anything with an Opportunity, then Rita will close it automatically after a period of time (generally 7 days).