WHAT IS RITA?

Rita, our Digital Employee for the real estate industry, is an AI-powered automation platform that analyses your various data assets and applies a variety of AI techniques to create and manage opportunities for sellers, buyers, landlords and tenants. Rita can also automate simple tasks and help improve the quality of your data.

WHAT DOES RITA DO?

Rita helps create and manage opportunities for Sellers, Buyers, Landlords and Tenants.  

She does that by consolidating and analysing a variety of data sources, including your agency’s CRM, market and property information.  She then applies AI (Artificial Intelligence) techniques to generate what we call ‘Opportunities’.

WHAT IS AN “OPPORTUNITY”?

An Opportunity is generally a recommendation of a person in your data that Rita thinks you should talk to, and what to say.

For example, if Rita identifies a property owner that you haven’t connected with in a while, she’ll generate an opportunity in your ‘Seller Funnel’ (see below). Or, if she sees a property that has recently been listed for sale, and you have the details of a neighbour, she will recommend that you get in touch with them.

Rita has many AI “Strategies” that can be activated and configured for your business. They are generally advanced prospecting techniques that are significantly optimised by utilising AI technologies.

DO I HAVE TO DO EVERY OPPORTUNITY THAT RITA GIVES ME?

No. Of course not. Remember, they are merely recommendations based on data. You are still the one in the driver’s seat. If you don’t think it’s the right time, or reason to call a contact, no problem. Just close the opportunity and get on with your day.

If you don’t do anything with an Opportunity, then Rita will close it automatically after a period of time (generally 7 days).

IS AI THE EQUIVALENT OF A MIND READER?

No. Unfortunately, Rita can only use the data she has in order to make recommendations of who to talk to. All opportunities in the Seller Funnel start at the “Prospecting” stage. Because that’s exactly what they are – prospects.

The main output of any AI algorithm is either a prediction, or a decision. A prospecting opportunity is a prediction that if you to talk to that person, you might get an appraisal request.

While we’d love to guarantee that every call you make would result in a signed listing agreement within 24 hours, that’s just not realistic.

However, we’ve got evidence that our opportunities convert to appraisal, on average, 3 times better than the industry average.

WHAT IS A FUNNEL?

A “Funnel” is how we group opportunities. In each funnel, we define “stages” that an opportunity can go through. For example, opportunities in the Seller funnel start at the “Prospecting” stage. They then can progress to the “Appraisal” stage, then the “Pipeline” stage, then the “Listed” stage.

Funnels allow you to make sure that you keep track of your opportunities from start to finish and nothing falls fall through the cracks.

HOW SAFE IS MY DATA?

Very safe. We don’t store your password, we just get a secure authorisation token. Which you can remove at any time. We will never sell or share your data with anyone outside of your account. We even got rid of passwords for our login process, as these are generally the weakest link to any software security. Instead we use “passwordless” authentication to ensure the security of your data.

HOW DO I LOG IN?

Generally, Rita will send you an authenticated link which will log you in automatically every time she sends you an email. But if you want to access the system at any time, you can generate a new login link at https://ritabyaire.com

WHAT DO I DO IF I GET AN ERROR?

Depending on the error message you are receiving there could be a couple of different issues. The easiest and simplest way to solve them is to generate a new login link at https://ritabyaire.com if you still experience issues, you can shoot us an email and we will investigate for you. Keep in mind login links are only valid for 24 hours, so always make sure you are using the last link sent to you.

HOW DOES RITA WORK WITH MY CRM?

Rita is tightly integrated with your CRM. She imports and analyses any changes to data generally within 24 hours. Also, whenever you action an opportunity (eg. add a call note), the data will go back to your CRM against the contact.

WHAT IF I DON’T HAVE TIME TO MAKE PHONE CALLS AND JUST WANT TO LIST AND SELL?

Our platform is all about ensuring that you can optimise the work within your business.  Many of our clients use Rita to delegate the heavy-lifting of prospecting their data to a third party telemarketer so all you have to do is manage the qualified leads.

We’ve got a number of partners that we trust to work with Rita.  Just get in touch and we can explain how it might work for you.

I USE TASKS TO MANAGE MY DATABASE NURTURING. HOW WILL RITA WORK WITH THESE TASKS?

If you’re already a CRM task-master, never fear. Rita considers a future pending task as an indicator that you have the contact relationship under control and that the next best touchpoint is already established – therefore, no prediction needed.

However, sometimes, Rita will see something in your data that may be a better reason to call. For example, if their property has just been listed for rent. In these scenarios, she will largely ignore that you have a future pending touchpoint defined and will create an opportunity in the opportunities dashboard.

HOW MUCH IS RITA?

You can employ Rita for as little as $250 per month.  We do charge an implementation fee starting at $1,500 but this generally includes your first three months subscription.

HOW DO I GET HELP?

Rita has human supervisors that can assist you when needed. Just email rita.support@getaire.com.au.

Are you Ready to Rita?