RiTA Case Study

LJ Hooker Browns Plains

We’re finding that the number of market update appraisals and face-to-face meetings between our staff and the people who are in our database are increasing all the time based on RiTA’s work there.

Sharon Booth
Principal
LJ Hooker Browns Plains

The Problem

Having a large database and knowing that data quality was a problem, LJ Hooker Browns Plains Principal Sharon Booth looked for solutions that would reinstate agents’ trust in the data and save them time from verifying that data.

The Solution

Data enhancements with RiTA’s sources. 

RiTA connects to data sources like realestate.com.au, Domain, PriceFinder, CoreLogic, Zango and enhances LJ Hooker Browns Plains’ CRM with her Ai magic. Property ownerships and anniversaries are automatically validated so agents can trust the data from the get-go when they pick up the phone and prospect through the call lists.

Automated prospecting with two-way SMS conversations. 

In addition to better data and faster prospecting, RiTA has automated, two-way SMS conversations on behalf of the agents in order to generate more leads. Through this automation, Sharon saw an increase in appraisals and listings. In fact, she recently listed two properties off the back of RiTA’s SMS conversations.

Why RiTA

Better data and more consistent leads.

Principals and agents who hire RiTA can expect these two outcomes in their businesses. RiTA analyses the CRM, enhances and segments the data and has hyper-personalised SMS conversations with people who are in the database to generate more leads for agents on autopilot.

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