Our Story

All relationships start with a conversation, and at AiRE, our purpose is to create conversations that build trust.

Real estate agents can realise their potential as agents by maximising the value of their data, primarily through our Ai-powered lead generation and nurturing platform, RiTA.

Here are the awesome nerds responsible for RiTA

Ian Campbell

Founder, CEO and RiTA’s Dad

In creating RiTA, Ian’s mission is to help real estate agents solve the problem of scale by providing them with a tool for smarter work that harnesses the power and the value of data, that is often an underutilised asset in a real estate business. Ian has an unmatched understanding of the data flow in the Australian and New Zealand real estate industry with analyst, growth and engagement positions at the very peak of the industry. Very serious about the work but not serious about himself, Ian is peerless in experience and wisdom for anyone that wants to understand the possibilities that exist in data.

Sarah Bell

Co-Founder and RiTA’s Mum

My job is to help raise RiTA so that she is a thing of value to agents. My role makes me responsible for the reputation of the brands (AiRE and RiTA), to provide story, to create new customers and to engage with industry to ensure we are creating a solution that the industry needs and loves to use.

Sarah has emerged as a highly sought after speaker and panellist on the intersection of artificial intelligence and human systems in real estate. Sarah is passionate about helping agents and organisations to understand this new technology, simply, so they can make confident and informed decisions about how to adapt to a future of work where human and digital resources collaborate.

Nicholas Achilles

Technical Lead and Rita’s Uncle

My job is to teach RiTA how to do things that help agents and to ensure that she is capable of doing her job.

Dan Mitchell

Product Owner and RiTA’s Uncle

My job is to drive the direction for RiTA and make sure is she solving agents problems and to create documentation and intelligence around RiTA functions so that we can teach her to do the right things in order of priority and to see where she can improve her performance.

Joshua Ward

Automations Expert and RiTA's Uncle

My job is to teach RiTA to do things automagically, set up new RiTA's and help out with support to ensure that all of the RiTAs are playing nicely with their humans.


Security, Chief Barking Officer

I patrol the office and I woof at delivery people.

Tim Van Der Horst

Front End Developer and RiTA’s Uncle

My job is to build the screens and components that RiTA users interact with, essentially connecting real estate agent’s daily work to RiTA big brain.

Jon Coates

Ux/Ui Designer and RiTA’s Uncle

My job is to design a fantastic user experience in RiTA so that she is intuitive and fun, making agents more productive.

Fiona Maraca

Head of Customer Success and RiTA’s Aunt

Fiona is a customer-focused leader who works closely with diverse individuals and businesses to deliver quality products, service and support that accommodates their needs, offers value for money and allows them to reach their potential. Drawing on her technical expertise she helps clients identify and rectify software issues as well as understanding the best way to optimise software and systems to add value to their business.
With more than 10 years’ experience in business and property management, Fiona bring relevant contextual knowledge and uses a client-focused model to deliver the best possible sales outcomes and effectively grow businesses.

Tristan Lovell

Growth Specialist and RiTA’s Uncle

Tristan joins AiRE with deep roots in the realm of real estate technology solutions.He is entrepreneurial business builder, passionate about working with people on leveraging technology and talent to achieve their personal and business goals.

Please reach out to me if you would like to be introduced to RiTA and how she can help you smash your goals in 2020 and take advantage of the most exciting tech in the Real Estate industry. AI is the future.

0423 111 132

Amy Morrison

Customer Success and RiTA’s Aunt

My job is to help our customers with RiTA set-up and ongoing support to ensure that she is working well.

Matt Tucker

Software Engineer and RiTA’s Uncle

My job is to help teach RiTA how to do new things.

Stephanie Molenaar

Senior Customer Success Manager and RiTA’s Aunty

An experienced and mature Customer Success professional. Committed to providing value and building authentic and lasting relationships with our RiTA customers throughout the customer lifecycle.

Zsa-Zsa Piercy

Customer Success Manager and RiTA's Aunty

My background includes real estate, teaching and education and customer centric focus. I am here to help our customers get the best out of RiTA.

Brianna Harney

AiRESourcing Leader and RiTA's Aunty

I manage the operations side of AiRESourcing, the latest business unit for AiRE. I make sure that our callers are doing everything they need to do and campaigns run successfully. My background is account management & sales in both the fashion and real estate industry. If you ask anyone who knows me well what I am known for, it’s my love for hot chips and spring rolls!

Chris Poli

Software Engineer and RiTA’s Uncle

Chris enjoys activities such as coding, gaming, reading and lifting heavy things. He has a background in CS and is here to help nurture RiTA.

Jacob Flynn

Software Engineer and RiTA's Uncle

Hey I'm Jacob. At AiRE, I'm one of the engineers, helping to write the code behind RiTA.
When I'm not working, I'm playing all kinds of games. Video games, table top games and especially Role-Playing Games. When I'm not playing games, you can find me gardening, barbecuing or watching Formula 1.

Natasha Farmer

AiRESourcer and RiTA's Aunty

Hi I'm Natasha (Tash). I'm a very bubbly, friendly type gal who doesn’t sweat the small things. If I’m not smiling or I’m running, you’ll know something's wrong. I have a background in real estate sales, which suits me as I'm a born people person. I have a passion for sales and customer service and genuinely love dealing with people.

My role in AiRE is as a full time AiRESourcer. I get to work on new campaigns with agents all over Australia to find what approach for prospecting works best for them. Give me new challenges and I’ll get the old grey matter working, I’m willing to give anything a crack in and out of work. And lastly my greatest loves and challenges are my kids (the challenge is fitting into their busy schedules).

Liliane Kao

Content & Digital Marketing Lead and RiTA's Aunty

I am an all-rounder marketer who loves everything digital. As the marketing lead at AiRE, my job is to promote RiTA to the real estate industry.

Jonathon Crooks

Customer Success Representative and RiTA's Uncle

I am Jono, your level 1 support and the human on the other end of chat, here to answer any questions you may have. I'm here to help ensure RiTA is working correctly and to support our customers.

James McGregor

Growth Specialist and RiTA's Uncle

I join AiRE with an extensive background working in real estate, property technology and media. Most recently, I bring a range of experience working within the real estate sector, including franchise groups (LJ Hooker) and leading industry portals (REA Group). I have also worked extensively with a range of real estate technology companies with whom I forged valuable partnerships as part of these roles. My previous roles include working in startups, both locally and internationally. Having been a co-owner of a business, I understand what it means to achieve growth, how to achieve it with minimal budgets in an agile environment.
I thrive on helping brands grow through new growth opportunities, having worked extensively in marketing, product commercialisation, partnership, sales and project management.

Siobhan Twomey

Growth Specialist, RiTA's Aunty

Siobhan joins AIRE with a strong background within the real estate and SaaS space. Cool, calm and collected by nature, she's always focused on helping her clients achieve every success. Siobhan loves seeing her clients achieve results beyond their expectation and is thrilled to be part of the RITA journey!

If you would like to hear more about RITA feel free to contact Siobhan as she would love to assist!


Samantha Thorne

Customer Success Manager, RiTA's Aunty

With a background in the Property Management and SaaS space. I am dedicated to providing the best onboarding service possible to our clients.

Looking forward to growing alongside RiTA and helping our clients get the best value from their agencies.

Brett Williams

Customer Success Manager and RiTA's Uncle

With a background in programming and over 14 years in the Real Estate industry around proptech, Brett has worked with some of the best offices from multiple brands and everything he knows is owed to all the amazing people he has met and learned from along the way. With ``why``s, ``how come``s, and ``help me understand``s aplenty, he is here to help you and your team get the best out of RiTA.

William Francis

Software Engineer and RiTA's Uncle

My role is to maintain and improve RiTA. On the weekend you can catch me up a mountain somewhere exploring and climbing.

Justin Garlick

Customer Success Representative and RiTA's Uncle

My job is the first line of support for RiTA users. With a strong IT support background and experience in the real estate industry, I am here to help. When not working with RiTA I enjoy AFL and tinkering with digital systems.

Phoebe Henshall

Product Manager and RiTA's Aunt

My job is to deeply understand our customers' needs to ensure that they love using RiTA, and know how to get the most out of her. I am also here to make sure that RiTA stays on top of her professional development and keeps getting better!

Liz Lowe

Customer Success Manager & RiTA's Aunt

Liz comes to RiTA with over 20 years experience in the real estate industry having worked alongside some of the best real estate personalities and brands. Bringing lots of enthusiasm to the Customer Success Management team, Liz is here to ensure that our customers' experience with RiTA is a pleasurable and smooth one.

“I want our agencies to love RiTA as much as we do and get the very most and very best from her each and every day.”

Want to join the AiREForce?

Current opportunities

Customer Success Manager – Apply here

Chief Operations Officer – Apply here

We are growing and always keen to meet nice people.

If you are excited by connecting cool stuff (like RiTA) to people who need cool stuff (like real estate agents), then we should talk – confidentially, of course. You can find out a bit about us by reading this web page, paying particular attention to the awesome nerds who you’ll be working with above.

We will need to know a bit about you so send a resume and some words to ian@getaire.com.au and we’ll be in touch.

Our Awards

WINNER – REIQ 2020 Industry Innovation Award For Excellence