Our Why

They say it’s a good place to start

Our mission at AIRE is to help real estate agents realise their potential as agents by maximising the value of the data they hold in a CRM, primarily through our digital employee platform, RITA.

Through the speed and capability of RITA’s artificial intelligence, we help agents by analysing vast quantities of data and synthesising it with third party data relating to the marketplace where they work.

We deliver opportunity to the real estate industry.

Artificial Intelligence holds incredible potential as a tool for agents to imagine and create a new industry that is customer service obsessed.

If you’re providing poor service customers will say you’re providing poor service. If you provide outstanding, exceptional, differentiated service, they will talk about that. That is the true driver of a brand.

Our journey with Rita recognises that the problem with service is an agent’s genuine lack of time to do the work they want to do. Now, that’s not an excuse, that’s a reality.

To achieve scale, we need to scale the capacity, and the capability, for the industry to provide service. That’s our mission at Aire. The only way we think we can do that is through automation, artificial intelligence and supporting technology. It’s the only way that this industry will achieve the levels of service that the customer demands. And if you can do that, if you can deliver a great service, you will be delivering value and you will retain your position and relevance in the marketplace.

Meet the AIRE Force

Here are the awesome nerds responsible for Rita

Ian Campbell

Founder, CEO and Rita’s Dad

Sarah Bell

Co-Founder and Rita’s Mum

Nicholas Achilles

Software Engineer and Rita’s Uncle

Dan Mitchell

Software Engineer and Rita’s Uncle

Joshua Ward

Software Engineer and Rita’s Uncle

India May

Intern and Ux Researcher

Chris Martin

Software Engineer and Rita's Uncle



Want to join The AIRE Force?

We are currently looking for these kinds of humans.


If you are excited by connecting cool stuff (like RITA) to people who need cool stuff (like Real Estate Agents), then we should talk – confidentially, of course.

You can find out a bit about us by reading this web page, paying particular attention to the awesome nerds who you’ll be working with above. You’ll be spending your days introducing real estate agents and business owners to our clever little girl, RITA and then helping them understand how to maximise their data using the superpowers of Ai.

We will need to know a bit about you so send a resume and some words to sarah@getaire.com.au and we’ll be in touch.

RITA on The Road

We love taking Rita on tour, whether that’s
catching up with clients or making new friends.



Inman Connect – New York
28 January  – 1 February 2019


Prepare Promote Prosper Conference Tour – Brisbane
8 February 2019


REIQ Summit 2019 – Brisbane
14 – 15 March 2019

Digital Marketing Essentials, by Stepps – Melbourne
15 March 2019

The Real Estate Breakfast, by Easy BondPay & Inspect Real Estate – Brisbane
21 March 2019

Digital Marketing Essentials, by Stepps – Brisbane
22 March 2019

Women in Real Estate, by REINSW – Sydney
26 March 2019

Prepare Promote Prosper Conference Tour – Sydney
29 March 2019

Digital Marketing Essentials, by Stepps – Sydney
29 March 2019


REINSW Proptech Event – Sydney
30 April 2019


REIQ Agency Owner Event – Brisbane
21 June 2019


Prepare Promote Prosper Conference Tour – Perth
5 July 2019


Proptech Summit (Panel and Presentation) – Sydney
4 September 2019

Proptech Summit (Workshop) – Sydney
5 September 2019

Prepare Promote Prosper Conference Tour – Adelaide
6 September 2019

RERN The Business of Real Estate 19 – Gold Coast
8-10 September 2019



Property Management Learning Retreat – Geelong
17 – 18 October 2019

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